Truly enlightening article Matthew. The role of culture is not only often underestimated in organizations (even small ones, so it can become, in its excellent management, a competitive advantage compared to organizations of similar size), but also in brand initiatives. The valorization of an approach, of a vision, can make consumers inspired, close to the ideas of the brands and capable, if managed in the best possible way, of moving towards absolutely relevant behavioral consequences. Thanks for sharing this.
This is a great point. Most startup’s don’t have a problem with DEI, since a startup is sink or swim.
The bigger the company and the bigger the cash cow, the more you have to genuflect to the powers that be to make sure they don’t regulate you, and you end up with a DEI culture. It doesn’t make your company more efficient but does provide you with social capital so they let you do business unmolested
But that can erode your culture internally, as I showed
Truly enlightening article Matthew. The role of culture is not only often underestimated in organizations (even small ones, so it can become, in its excellent management, a competitive advantage compared to organizations of similar size), but also in brand initiatives. The valorization of an approach, of a vision, can make consumers inspired, close to the ideas of the brands and capable, if managed in the best possible way, of moving towards absolutely relevant behavioral consequences. Thanks for sharing this.
Thank you for reading Riccardo, I appreciate your time and kind words
Great article. The monoculture of NPR comes to mind as well.
Thanks! Yes another great example
How come DEI culture is so embedded in the highly competitive private sector,shouldn't a form of corporate darwinism just fix it
This is a great point. Most startup’s don’t have a problem with DEI, since a startup is sink or swim.
The bigger the company and the bigger the cash cow, the more you have to genuflect to the powers that be to make sure they don’t regulate you, and you end up with a DEI culture. It doesn’t make your company more efficient but does provide you with social capital so they let you do business unmolested
But that can erode your culture internally, as I showed
I have truly loved this piece!
Thanks for sharing!
Thank you Giacomo! Glad you enjoyed 🤝